That means it could potentially also be used by brands and Substack creators as an additional outlet to reach fans who want regular updates on particular topics. Due to the popularity of WhatsApp Groups, it seems likely that they'll be a useful way to get updates from local organizations, sports groups, or official sources like city councils.īut unlike WhatsApp's Communities feature, which arrived in November 2022 and had a cap of 5,000 members, the Newsletter tool doesn't appear to have restrictions on the total number of subscribers. What isn't yet clear is exactly what kind of newsletters will appear on WhatsApp and who it expects to create them.
The ones you subscribe to will be apparently shown chronologically, without any ads or algorithmic interference (to start with, at least). As the early screenshots show, newsletters will simply live in a separate (and optional) section of your Status tab.
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